Notes from the build.
Practical writing on web development, performance, accessibility and AI — from the team that ships it, not a content mill.
- Cloud
Cloud cost optimisation for growing product teams
Cloud bills rarely spike from one bad decision — they creep from many small ones nobody reviews. Here's where the waste actually hides, and how to remove it.
- Industry Insights
The European Accessibility Act: a practical guide for businesses trading in the EU
The EAA is in force. Here's what it means in plain terms, who it applies to, and the concrete steps that make a site WCAG 2.2 AA — without a last-minute panic.
- AI
GEO for developers: building sites that AI answer engines actually cite
Generative Engine Optimization sounds like a new discipline. For developers, most of it is good engineering you already do. Here's the practical version.
- eCommerce
When a PWA beats a native app — and when it doesn't
Progressive web apps close most of the gap with native — installable, offline-capable, no app store. Here's how to tell which one your product actually needs.
- Web Development
Core Web Vitals that actually move business outcomes
Core Web Vitals aren't just a Lighthouse score to chase. Here's what each metric actually measures about a visitor's experience — and where the money is.
- Web Development
Why we build static-first — and what it means for your site
Static-first architecture is why our builds hit 95+ Lighthouse scores and sub-1-second load times. Here's what it is, when it fits, and when it doesn't.
- Web Development
Choosing a headless CMS in 2026: what actually matters
The platform you pick matters less than three decisions underneath it. Here's what to actually weigh when choosing a headless CMS — and what to ignore.