Stores built to convert, not just launch.
Shopify, WooCommerce, Magento and headless commerce builds, AI-powered recommendations and chatbots, secure payment integration, and ongoing conversion optimisation — for merchants who need a store that keeps selling after go-live.
Start a project →Wave18 builds eCommerce stores for merchants across the UK and Europe: custom Shopify and Shopify Plus builds, WooCommerce for merchants who want content and commerce in one place, Magento for complex catalogues, and headless commerce for teams who need full front-end control. AI-powered commerce — personalised recommendations, shopping assistants and dynamic merchandising — is built into the storefront rather than added as a plugin that slows checkout down, and every build ships with secure, PCI-aware payment integration. The platform recommendation is based on catalogue size, content needs and growth plans, not a house default, and conversion-rate optimisation continues after launch, informed by real checkout and funnel data rather than guesswork. Most eCommerce builds fall under our Growth tier — a fixed scope typically delivered in 8–12 weeks, including multilingual support across six languages — with migrations from an existing store scoped individually to preserve product data, SEO equity and order history through the cutover.
Last updated: July 2026
What we offer
Shopify Development
Custom Shopify and Shopify Plus builds — themes, apps and checkout customisation that scale with order volume.
WooCommerce
WordPress-native stores for merchants who want content and commerce control in one place.
Magento
Enterprise-grade Magento builds for catalogues, currencies and complexity that outgrow smaller platforms.
Headless Commerce
Decoupled storefronts on Medusa and similar engines for teams who need full front-end control.
AI-Powered Commerce
Personalised product recommendations, AI shopping assistants and dynamic merchandising that lift order value.
Payments & Optimisation
Secure payment integration plus ongoing conversion-rate optimisation once the store is live.
Explore each capability
Shopify development
Custom Shopify and Shopify Plus builds — themes, apps and checkout customisation that scale with order volume. A strong default for merchants who want a hosted, reliable platform and fast time to launch.
WooCommerce development
WordPress-native stores for merchants who want content and commerce control in one place. A good fit where content marketing and the storefront should live under one roof.
Magento development
Enterprise-grade Magento builds for catalogues, currencies, and B2B pricing complexity that outgrow smaller platforms. The right tool when the catalogue and business rules are genuinely complex.
Headless commerce
Decoupled storefronts on engines like Medusa for teams who need full front-end control and a fast, static-first shopping experience, with the commerce logic behind an API. Maximum flexibility where a themed platform gets in the way.
AI-powered commerce
Personalised product recommendations, AI shopping assistants and dynamic merchandising and personalisation, built into the storefront rather than added as a slow third-party plugin. The goal is measurable lift in order value, not novelty.
Payment integration
Secure, PCI-aware payment integration and checkout flows, tested before launch rather than discovered after. Built to WCAG 2.2 AA so checkout stays usable for everyone — and compliant under the European Accessibility Act.
Conversion optimisation
Ongoing conversion-rate optimisation after go-live, informed by real checkout and funnel data rather than guesswork. Structured testing on the steps that matter, because a store should keep improving, not just launch.
eCommerce migration
Replatforming from an existing store with a plan to preserve product data, SEO equity and order history through the cutover. Phased and reversible, scheduled around your trading calendar to protect revenue during the move.
Not sure whether Shopify or WooCommerce fits your store? Read our honest comparison →
Commerce engineered for conversion.
Platform-appropriate, not platform-default
We recommend Shopify, WooCommerce, Magento or headless based on catalogue size and roadmap, not a house preference.
AI built into the storefront
Recommendations, search and chatbots ship as part of the store, not a bolted-on plugin that slows checkout down.
Optimisation doesn't stop at launch
Conversion-rate optimisation continues after go-live, informed by real checkout and funnel data.
Secure payments by default
PCI-aware payment integration and secure checkout flows, tested before launch, not discovered after.
A storefront is a sales channel, not a brochure — engineered to convert from first click to checkout.
Available across the UK — eCommerce near you or browse eCommerce services by city.